Nice Tuan (also known as Shi Hui Tuan) is a Chinese e-grocery platform that lets shoppers form groups through a WeChat mini-program to collectively buy farm produce and other groceries in bulk at competitive prices. The Beijing-based app leverages community group-buying to drive lower prices and volume sales. The company raised $750 million in a financing round co-led by Alibaba and DST Global. Last year it secured nearly $450 million across four funding rounds, including a $196 million “Series C3” in December co-led by Alibaba and Jeneration Capital. Nice Tuan operates in a highly competitive segment as other group-buying and fresh-produce e-grocers—such as Tongcheng Life and MissFresh—attract investment from major tech firms. Cygnus Equity’s managing director praised Nice Tuan’s management, strategic vision and execution, saying those qualities position the company to win in the evolving community group-buying market. Nice Tuan is a two-year-old China-based community group-buying startup that organizes neighborhood grocery orders via WeChat group chats. It relies on neighborhood managers—often part‑time local residents—to promote products, tally orders, place bulk orders with suppliers, and arrange community pick-up at local convenience stores. The model emphasizes self-pickup at community pick-up spots rather than doorstep delivery, which can make ordering more accessible for elderly shoppers and enable bulk discounts. The company has attracted major investment: Alibaba co-led a $196 million C3 funding round, and this was Nice Tuan's fourth round so far this year. The firm could expand its offering by adding last-mile delivery and competes with Tencent-backed Xingsheng Youxuan, Meituan, Pinduoduo and Alibaba’s Hema. Nice Tuan (also known as Shi Hui Tuan) operates a community e-grocery platform that lets users band together to bulk-purchase fresh produce—often via an agent—to lower prices and improve vendor economics. The platform also sells non-perishable foods, snacks, health and beauty products, and everyday household items, and promises same-day or next-day delivery for most fresh purchases. Launched in 2018 and based in Beijing, Nice Tuan says it serves around 20 million urban households across 100 cities and was designated an essential service by several provincial and municipal governments during China’s Covid-19 lockdown. The company will use the new funds to enhance warehousing and distribution capacity and strengthen its supply chain. Over the next three years it plans to create about 3 million self pick-up points across China to bring most users within a five-minute walk of collection points. To date the startup has raised nearly $300 million, with a large portion of that capital raised since the start of the year.

Total raised

$1.0B

Funding rounds

3

Latest round

Equity

Latest activity

Mar 2021