N!CK'S develops lower‑calorie, no‑added‑sugar ice cream, snack bars and confectionery using a proprietary blend of sweeteners and ingredients rooted in its R&D. The company was founded in 2017 after its founder, Niclas Luthman, sought better‑for‑you food solutions following family diabetes diagnoses. N!CK'S entered the U.S. at the end of 2019 and launched direct‑to‑consumer in 2020, where it has led the DTC ice cream delivery category since July. Between 2020 and 2021 the brand expanded from 4,500 to 6,700 U.S. stores and extended in the U.K. via a partnership with WHSmith. Product innovation includes a vegan dairy line using Perfect Day’s animal‑free dairy proteins and a Keto protein bar line that launched on DTC and Amazon with retail expansion planned. The company highlights strong per‑store velocity in U.S. ice cream and is investing further in R&D and new product development.

Total raised

$100M

Funding rounds

1

Latest round

Series C

Latest activity

Oct 2021