Nickels offers a financial-wellness solution that helps banks and credit unions assist consumers in overcoming credit card debt and building positive financial habits. The platform begins with analysis of anonymized checking account data to identify refinance opportunities within an institution’s existing consumer base and includes a marketing toolkit to reach those consumers. Institutions roll out Credit Card Coach, a white-label web application where consumers link third-party credit cards to receive personalized advice on payments, spending control, and improving credit scores. Third-party card data is fed back to the institution to continually surface consumers who could benefit from refinancing into the institution’s own loan products. The company plans to use the $4.0M seed to expand product capabilities, recruit talent, and accelerate partnerships with banks and credit unions. Nickels is led by CEO Joseph Gracia and is based in Ann Arbor, Michigan.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2022