NinaData is a Helsinki-based technology company that has developed a buying-intent platform leveraging purpose-built artificial intelligence. Its system semantically analyzes text, video, and images to deliver URL-level contextual insights, allowing brands to target consumers exactly when they are ready to buy. The platform supplies sustainable data value for both advertisers and content owners by identifying in-moment purchase signals without relying on third-party cookies. Proprietary algorithms classify buying intent for individual campaigns and destinations, driving measurable online results for marketers. With its latest funding, the company plans to accelerate product development and broaden market adoption of its contextual AI stack. No specific revenue or user metrics were disclosed in the article, but the additional capital underscores management’s focus on scaling technology and customer reach.

Total raised

$2M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2021