NinjaCat provides an all-in-one, cloud-based marketing analytics and data solution that centralizes and automates reporting, data pipelines, warehousing, dashboards, KPI monitoring, and call tracking. The platform is highly customizable and built for enterprise marketers to improve data utilization in a secure and time- and cost-efficient manner. The company offers training via documentation, webinars, live online, and in-person sessions to support adoption. NinjaCat has been bootstrapped to consistent growth since its 2013 founding and is New York–based. The new investment is intended to support product portfolio expansion and accelerated growth. Leadership states the capital will help advance the product roadmap, including next-generation data wrangling, analysis, visualization at scale, and enhanced AI capabilities to deliver marketing intelligence. NinjaCat provides a Unified Marketing Analytics Platform (UMAP) for agencies, publishers, AdTech providers and other large media companies to ingest, track, store, analyze, monitor, report and act on all of their marketing data at scale, across thousands of clients. Launched in 2014 and led by CEO Paul Deraval, the company is based in New York City and employs 53 people. The company raised $1.1M in funding from Lighter Capital, which the article says is enabling NinjaCat to build its platform. The funding was provided in three tranches. NinjaCat has achieved annual recurring revenue north of $6 million and projects to reach $10 million in ARR within the next seven months. The platform is positioned to serve large media customers and agencies that need scalable marketing-data reporting and action.

Total raised

$1M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2018