牛大吉 is a fast-casual Chinese restaurant chain specializing in beef-rice dishes. The brand offers about twenty products, including stir-fried yellow beef, colorful vegetable beef rice, boiled beef, beef brisket pot, and beef three-delicacy, priced between ¥18–38. The company reports a gross margin of about 70%. Founded in September 2019 and headquartered in Shenzhen, 牛大吉 is upgrading its original Shenzhen beef workshop into standardized rice fast-food stores. Management expects Shenzhen store count to exceed 60 around the Spring Festival. 牛大吉 has confirmed agents in Nanjing, Qingdao, Guangzhou, and Chengdu and plans to open new stores after the Spring Festival as it begins nationwide expansion. The recent fundraising will support supply-chain construction and the brand's national rollout.

Total raised

$82M

Funding rounds

1

Latest round

Series B

Latest activity

Jan 2024