Launched in July 2014, Niume is a collaborative blogging platform in which content creators post in collaborative blogs called “Spheres,” with strong audiences in art, travel and photography. The platform reports 500,000 monthly users, growing about 20% per month, and has a target of one million monthly users by the end of 2015. Its target demographic is 30–40 year olds with university degrees, and its largest audiences are in the UK, US, South Africa and Australia, with women comprising about 60% of users. Niume monetizes by working directly with companies to create commercial content that is displayed in a different colour to distinguish it from editorial posts. The founders, Daniel Gennaoui and Francesco Facca, were students on Cambridge Judge programmes and Niume participated in the Accelerate Cambridge programme. The company has used crowdfunding to finance its growth, quickly reaching its initial goal and exceeding it.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2015