NJOY produces single-use and rechargeable e-cigarette products, with a strategic emphasis on single-use devices sold in three-packs. Its single-use cigarettes can be returned—eight empties exchanged for one e-cig—and the company also markets a rechargeable system. NJOY’s products are distributed in over 90,000 retail locations, reflecting broad retail penetration. PCMag noted a “chemical taste [and] aftertaste” while also reporting NJOY had the highest nicotine content among tested eCigs. Early investors include Sean Parker, Peter Thiel, and Douglas Teitelbaum. The company is based in Scottsdale, Arizona. NJOY is an electronic-cigarette company headquartered in Scottsdale, Arizona, best known for its NJOY King product, which the company says is the most popular e-cigarette in America. The company offers rechargeable and non-rechargeable products that provide nicotine and rich tobacco and menthol flavor without smoke or odor. NJOY emphasizes patent-pending technology, branding, experienced management, and responsible business practices. Its products are available in more than 60,000 retail stores nationwide, including 24 of the nation's top 25 convenience-store chains. The company recently appointed former Surgeon General Dr. Richard Carmona to its Board of Directors and as Chair of its Scientific Advisory Committee to advance research. NJOY plans to use new capital to fund marketing, clinical trials, research and development, and international expansion. NJOY is an electronic cigarette brand offering rechargeable and non-rechargeable products for adult smokers. Its products deliver nicotine with rich tobacco and menthol flavor without smoke or odor. The company is led by President and CEO Craig Weiss and Executive Vice President Roy Anise. NJOY's products are available in over 20,000 retail locations nationwide. The company received a $20M investment from Catterton Partners to accelerate brand awareness, growth and other business development opportunities. The article does not provide revenue or other operating metrics beyond retail distribution and the announced investment.

Total raised

$165M

Funding rounds

3

Latest round

Equity

Latest activity

Feb 2014