Nobull is a cross-training footwear brand founded in 2015 by former Reebok executives Marcus Wilson and Michael Schaeffer. The company was acquired in 2020 by entrepreneur Mike Repole, who remains the majority owner. In 2024 Nobull merged into Tom Brady’s TB12 nutrition brand, with Brady becoming the second-largest shareholder. The brand recently attracted a minority equity investment that values the company at $1 billion. The article does not disclose revenue, users, or other operating metrics. Key recent strategic ownership changes include the 2020 acquisition by Repole and the 2024 merger into TB12.

Total raised

$50M

Funding rounds

2

Latest round

Seed

Latest activity

Jan 2026