Nolk runs GeniusWire, a data platform designed to support discovery and growth of e-commerce brands through performance metrics and analytics insights. Since launching in 2018 the company has pursued an acquisition-led model and now owns and operates 11 brands. Many of its portfolio companies sit in the home goods segment, and Nolk says it uses advanced technologies, data science and operational expertise to accelerate brand growth. Recent acquisitions include Ergonofis (office furniture) and Opposite Wall (home decor), whose existing leadership will remain in place while benefiting from shared resources and a common technology base. Opposite Wall operates an online store with more than 2,000 posters and adds about two new art collections per month. Nolk intends to deploy capital toward further acquisitions as well as continued investments in technology and working capital.

Total raised

$22M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2022