Founded by economist Leonardo Bursztyn and launched in 2024, Nomo offers a gamified mobile platform that encourages reduced social-media use through collective incentives, competitions, and individual rewards. The app emphasizes social approaches rather than blocking, featuring mechanics like the popular "soquinho" that temporarily locks social apps and awards points; in the first two schools in Rio de Janeiro the feature registered 40,000 soquinhos in a week. Nomo has users in more than 50 countries and has grown largely via institutional partnerships, including a Rio de Janeiro municipal program set to expand to about 500 schools by August and a U.K. program expanding to 52 schools. Early adoption metrics include 88% voluntary participation among students in the first week of the Rio deployments. The startup is testing additional markets in the U.S. and U.K. and is developing a program for older adults in the U.S. in partnership with a wearable health device maker. The company's funding and partnerships include academic- and medical-linked investors, which the founder cites as validation for its mental-health thesis.

Total raised

$6M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026