Nor1 builds dynamic pricing and merchandising technology used by international and national hotel chains as well as individual resort properties to power pricing across multiple platforms. Its algorithms analyze consumer-specific data, transaction data, and product data to predict a guest’s willingness to pay for particular products at particular times. The company holds patents for its pricing and merchandising technology, including a patent granted in May 2012. Nor1’s eStandby Upgrade product is used by thousands of partner hotels and is requested by millions of travelers annually. Clients named in the article include Hilton, Hyatt, InterContinental, Fairmont, Carlson Rezidor and Kimpton. The company is focused on expanding integrations within the travel and hospitality ecosystem to surface offers to business and leisure travelers.

Total raised

$9M

Funding rounds

1

Latest round

Series B

Latest activity

Dec 2012