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Normative

91 Oxford St Ste 200, Toronto, Ontario, M5T 1P2, Canada

Overview

Normative provides a carbon accounting engine that helps businesses calculate their entire climate footprint and reduce greenhouse gas emissions. The company is led by CEO Kristian Rönn and is based in Stockholm. Its product is powered by an emissions database and is described as compliant and audit-ready. Normative aims to set a new standard in scientific accuracy for emissions accounting. It partners with climate change organizations, including the UN, to deliver actionable sustainability intelligence. The company plans to use the new funding to expand its service to more businesses and provide customers with accurate supply-chain emissions data to measure and reduce emissions. Normative is a Stockholm-based company that positions itself as an “emissions accounting engine.” It uses AI combined with a proprietary sustainability research database—one the company claims is the world’s largest—to compile a complete overview of a company’s climate footprint. The platform aims to help businesses reduce greenhouse gas emissions and push back against greenwashing by holding companies accountable for their environmental impact. Normative counts the UK’s SME Climate Hub (part of the UN Race to Zero campaign) as a client. Ahead of COP26 the company raised €10 million in a Series A, bringing its total raised to approximately €11.8 million. The press release did not disclose how the new funds will be used. Normative is a Stockholm-based SaaS that automates corporate carbon reporting by plugging into companies' internal systems and external environmental databases. The product reads data directly from business systems such as SAP, Oracle, Microsoft and Visma to calculate emissions across supply chain, transport, travel and production. Normative aims to map 100% of a company's emissions rather than the typical ~10% captured today and positions itself as the "QuickBook of carbon reporting." The company says its approach makes sustainability reporting dramatically cheaper and more accessible for small and large enterprises. Existing clients include Summa Equity, Bonava and Ikano. Normative raised $2.1M in seed funding and plans to use the capital to accelerate growth and expand into key EU and U.S. markets amid rising regulatory and investor pressure for transparency.

Total raised
$45M
Funding rounds
3
Latest round
Series B
Latest activity
Jul 2022

Industries

  • Creative Agency
  • Graphic Design
  • Software
  • UX Design
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Recent funding

  1. Series B

    Jul 2022

    $32M

  2. Series A

    Oct 2021

    $12M

  3. Seed

    Sep 2019

    $2M

Team

  • Matthew Milan

    Founder & CEO

    LinkedIn
  • Anne Van Nga Duong

    Product Designer

    LinkedIn
  • Brian Lee

    Entrepreneur In Residence (EIR) & Product Strategy

    LinkedIn
  • Karl Fast

    Director of Information Architecture

    LinkedIn