Northbeam provides brands and marketers with a single source of truth for how advertising spend translates into purchases across channels such as Meta, TikTok, Snapchat, Pinterest, Axon and MNTN. Its newly released Clicks + Deterministic Views model combines verified in-app clicks, ad impressions and first-party transaction data to deliver end-to-end attribution without relying on probabilistic modeling. Early pilots delivered lifts of 283% in attributed transactions for a luggage brand, 175% in attributed revenue for a CPG company, and over 550% in attributed transactions for a cosmetics company, underscoring the platform’s ability to surface previously hidden upper-funnel influence. Founded in 2019 by Austin Harrison and Dan Huang and headquartered in San Francisco, the company uses machine learning and a privacy-preserving clean-room architecture to guide smarter budget allocation for e-commerce and DTC customers. Existing backers include Silversmith Capital Partners and Lorimer Ventures. With the latest capital, Northbeam plans to expand platform integrations, scale go-to-market efforts and accelerate product innovation aimed at further improving marketing efficiency for its clients.

Total raised

$15M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2022