Northwind Climate analyzes survey responses to classify U.S. consumers into behavioral groups (for example, a 15% segment it calls “climate doers”) and provides companies with data-driven messaging and insights. The platform houses a database of 20,000 survey respondents across eight surveys and is growing by about 2,500 respondents per month. Companies subscribe for access to the data, past questions, and basic analyses; a typical subscription costs $10,000 per quarter or $40,000 per year and allows up to four customer questions per quarter. The startup is building a chatbot to allow plain-language queries for more specific analyses. It is also developing a virtual focus group — an AI model trained on survey responses to evaluate marketing materials — which the company hopes to have available in four to five months. Northwind evolved from founder Doug Rubin’s political survey work and emphasizes behavioral rather than demographic segmentation to identify and reach climate-conscious consumers across political lines.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2025