Novakid offers virtual-only English language immersion for kids aged four through 12, combining live, video-based classes with in-house gamified and VR-enhanced content. New users are connected to one of the company’s 2,000 live tutors, who are native English speakers with a B.A. and international teaching certifications; classes are conducted only in English to build speaking confidence. The product mixes synchronous tutoring with asynchronous self-paced games and multiplayer exercises; students currently spend roughly two-thirds of their time with tutors and one-third with self-paced content. Novakid reports an active client base that grew 350% year over year to over 50,000 paying students. Financially, the company reported $9 million in revenue in 2020 and expects $36 million–$45 million in revenue for 2021. Management plans to use new capital to acquire more students, expand into international markets, and ramp hiring—adding about 200 people to its roughly 300-person team. Novakid offers an English-as-a-second-language platform for children aged 4–12 that combines a highly interactive digital curriculum with individual live tutor sessions conducted entirely in English for full immersion. Its teaching approach draws on language-acquisition theories from Asher, Thornbury, Krashen and Chomsky. The company is incorporated in the U.S. with development and customer support based around Europe. Novakid monetizes via paid subscriptions. The startup has reported over 500% year-on-year growth in both student numbers and revenue and highlights strong customer retention. CEO Max Azarow says Novakid is reinventing English learning in non–English-speaking countries by prioritizing live practice over abstract, grammar-focused instruction. Novakid operates an online English language platform for children aged 4-12, with all qualified teachers who are native speakers. Lessons run on an in-house web platform enhanced with virtual reality and gamification and use an MMORPG-style model that lets students interact and earn achievements while teachers moderate. The platform uses a machine-learning based automated assessment built on more than 900 parameters, AI testing and other big-data components to produce precise learning-performance indicators and personalize programs. Novakid serves students in 36 countries, including Poland, Russia, Spain, Germany and Turkey, and emphasizes cultural diversity by employing teachers with various ethno-cultural backgrounds to align with local norms. Founded in 2017, the company reported annual turnover exceeding €1.8 million in 2019, a figure that tripled from the prior year. The company plans to use new funds for product improvement and further geographical expansion while aiming to maintain its growth trajectory into 2020.

Total raised

$41M

Funding rounds

3

Latest round

Series B

Latest activity

Aug 2021