Novelty Wealth offers a purpose-trained AI wealth intelligence platform (branded NovaAI) that aggregates financial accounts to deliver unbiased, real-time guidance, portfolio analytics, tax optimisation, family dashboards, and goal-based planning. The platform operates on a zero-commission, fee-only advisory model and is SEBI-RIA licensed. Novelty Wealth reported early traction including 30,000+ app downloads, strong engagement with NovaAI, and initial adoption of Pro memberships and family/goal-planning tools. The company emphasizes unified net-worth views, risk and concentration analysis, and tax-efficient recommendations for Indian retail investors. Founders include Naveen Changoiwala (CEO), Sajal Gupta (CTO), and Apurva Agarwal (CPGO); the fundraising announcement originated from Bangalore. The recent $1.4M seed raise led by IndiaQuotient is intended to help scale the platform and deepen its AI-driven advisory capabilities.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026