nPario offers a platform and applications designed to analyze very large online and offline consumer data sets to surface audience insights and support marketing optimization and monetization. The company’s products enable organizations to understand and target consumer intent by drawing data from multiple systems and research partners. nPario’s team has worked on large data projects for companies including Microsoft, Yahoo, Adobe, Oracle and SAS. The company operates in North America and the EMEA region and is led by CEO and co‑founder Bassel Ojjeh. Under its new agreement with WPP, nPario will collaborate to develop solutions for marketers and publishers and integrate WPP companies’ online and offline data into the nPario platform. nPario builds data management and data‑mining products and services designed to help clients identify and act on consumer commercial intent. The company plans to deliver a comprehensive set of data products focused on commercial behavior data to generate immediate revenue impact, claiming organizations can boost revenue by more than 10% if they harness consumer intent. The startup’s website is sparse on details, but press materials emphasize solutions that enable companies to act on consumer behavior insights. Leadership includes founder/CEO Bassel Ojjeh (formerly SVP of Strategic Data Solutions at Yahoo), CTO Krishna Uppala (credited with more than 15 database technology patents and formerly a senior director/architect at Yahoo), and Chief Revenue Officer Basel Tutunji (with sales roles at SAS, Intershop and Oracle). According to a regulatory filing, the Palo Alto startup recently raised $300,000 in seed funding. The company opened business operations the day of the report.

Total raised

$0M

Funding rounds

2

Latest round

Seed

Latest activity

Mar 2010