Nudea is an online underwear brand focused on helping bra-wearers find their true fit through a self-fitting, size-inclusive approach. Its core products and tools include a bespoke Fit Tape product, a Virtual Fit service, and an online sizing quiz to facilitate virtual bra shopping. The brand emphasizes inclusivity, accessibility, and support for customers undergoing bodily change, and highlights experienced product leadership including a creative director with over 25 years’ experience. The COVID-19 pandemic has accelerated digital change and served as a tailwind for Nudea, driving faster growth as customers shift to online bra shopping. The company has raised £600,000 in its latest seed round, bringing total funding since inception in late 2019 to £1.1m. Nudea plans to use investor backing to build out its team, sustain and scale the brand in the rapidly changing retail environment.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2021