The Whole Coffee Company develops proprietary coffee technologies and is launching edible coffee products such as the nudge™ coffee bar. It closed an $11M Series A to help scale recently announced and expanded Tim Hortons, Dunkin’ and internally branded nudge™ products. The nudge™ coffee bar is made from up to 68 whole single‑origin coffee beans, contains 25% fewer calories than the leading chocolate bar, has zero added sugar, and delivers caffeine equal to one cup of coffee. A large Canadian retailer authorized shelving the Tim Hortons “Double Double” bar and two additional coffee blends and accelerated the launch prior to January, with limited availability planned in select Tim Hortons restaurants. The company has built a small entrepreneurial commercial team covering North American channels and expects major additional commercial announcements in the coming weeks. ProspEquity Partners, the Tampa, Fla.-based private equity firm, owns a majority stake and is partnering with the company to expand U.S. retail market penetration.

Total raised

$11M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2019