Nuji is a U.K. social shopping startup, positioned as a competitor to Wanelo and Lyst, that enables users to curate and share fashion and lifestyle products. The service launched in 2011 and its main markets are the U.K. and the U.S. The company has focused on its website to date and says recent redesigns doubled engagement—pageviews rose from two to four per visit, time on site increased, clicks through to retailers grew and bounce rate halved. Nuji reports 30% of traffic is mobile and that 80% of that mobile traffic is iOS, which informed its product priorities. The $2M seed funding will be used to build and launch an iOS app (due in April); the company currently has no Android plans. Aside from earlier Seedcamp support during its incubator stint, Nuji had been bootstrapping development until this round.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2014