Nulo is a premium pet food brand based in Austin, Texas, positioned as an industry leader in pet nutrition and innovation. Its recipes are high in meat protein, grain-free, use low-glycemic carbohydrates and contain a patented probiotic for immune and digestive health. Led by Founder and CEO Michael Landa, the company emphasizes product quality and nutritional science. Nulo received a strategic growth investment from Main Post Partners (amount undisclosed). The company plans to use the funds to drive consumer awareness, support new product innovation, and enhance retailer merchandising and support. No revenue or user metrics were disclosed in the article. Nulo Pet Food develops high animal-based protein, low‑carbohydrate, grain‑free dog and cat food formulas formulated with low glycemic ingredients. The company positions itself as a lifestyle brand for pet owners and partners with world-class athletes to showcase performance-driven nutrition for pets. Nulo runs marketing campaigns and active pet events to drive awareness about pet health and exercise, including charity donations tied to athlete partnerships. Founder and CEO Michael Landa worked with a top animal nutrition scientist to develop the company’s platform, motivated by rising pet obesity and related health issues. Financially, Nulo announced new capital from an outside investor to support growth initiatives. The company plans to use the funding to scale marketing, manufacturing, and distribution of its dog and cat food lines.

Total raised

$10M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2016