Numerator blends first‑party data from over 1 million US households with technology to provide 360‑degree consumer understanding for market research clients. Its core products include a Total Commerce Panel (150K US households with four years of longitudinal behavior), a Survey Panel of over 500,000 monthly active users providing verified buying behavior, and survey offerings such as Instant Surveys, AskWhy (beta), and NuQual qualitative services. The Survey Panel enables behavioral targeting rather than voluntary recall, which Numerator says improves response quality and reduces fraud. The company has committed a multi‑year $40M+ investment into its Survey business to enable faster response times, fraud‑resistant response patterns, same‑day/within‑hours instant surveys, and automated in‑report surveying. Numerator has expanded NuQual into Media, Pulse, and Custom modules and emphasizes integration between survey and longitudinal behavioral panels. The company is headquartered in Chicago, employs about 2,000 people worldwide, and counts 80 of the top 100 CPG manufacturers among its clients. InfoScout collects photographed brick-and-mortar shopping receipts via its Receipt Hog and Shoparoo apps and uses machine vision, natural language processing, and machine learning to produce longitudinal shopper insights. Its apps have 200,000 registered users, 100,000 monthly active users, and the service pulls in about 40,000 receipts per day (up from ~20,000 two months earlier). InfoScout launched InfoScout.co to let anyone track up to five brands for free and to sell deeper reports and unlimited tracking via paid subscriptions. Paid subscriptions are slated to launch in December, with premium access priced in the thousands to tens of thousands of dollars per year and targeted at big CPG companies, retailers, agencies, and financial institutions. Procter & Gamble, Nestle, PepsiCo, General Mills, and Unilever are already signed up for access. The company notes a product risk in adapting to electronic receipts but views its mobile apps as a barrier to entry while it monetizes its dataset.

Total raised

$45M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2023