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nura

Level 1, 696 Bourke St, Melbourne, Victoria, 3000, Australia

Overview

nura's flagship product, the nuraphone, measures otoacoustic emissions to build a unique hearing profile and tailor sound to each user's ears. The company plans to continue development of both the nuraphone hardware and its software, and to grow sales globally. It has partnered with Amazon and expanded into physical stores across 20 countries to support rollout. nura began as a successful Kickstarter campaign, collecting over $1.8 million from consumers in almost 90 countries. The startup also raised $6 million in seed funding last year. Its recent $21 million Series A will fund further product and software development and commercial expansion. Nura develops Nuraphones, headphones that create a custom equalization by mapping an individual’s hearing profile and accounting for ear shape through a combination of software and a specially designed headphone that uses both ear cups and buds. The company says its automatic diagnostic technology objectively maps hearing without the influence of noise or cognitive processes to deliver a personalized sound experience. Nura ran a successful Kickstarter that raised about $1.8 million, demonstrating early consumer demand. The headphones are priced at $399 retail, with a $299 early-bird price, and are slated to ship before the end of the year. While other headphone makers have made similar personalization claims, Nura has attracted both consumer backers and industry attention. Financially, the company has complemented crowdfunding traction with external investment to support production and commercialization. Nura develops headphones that learn how an individual hears and automatically tailor audio to that listener. The headphones use sound-wave technology to measure hearing from the outer ear to the brain and then adapt playback within about 30 seconds. Hardware features mentioned include a double speaker for clearer tones and noise isolation. The company has promoted the product via a Kickstarter campaign. That campaign has raised more than $1 million against an initial project goal of $100,000. The Kickstarter remained open with four days left to pledge at the time of reporting.

Total raised
$27M
Funding rounds
3
Latest round
Series A
Latest activity
Nov 2018

Industries

  • Hardware
  • Manufacturing
  • Music
  • Wearables
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Recent funding

  1. Series A

    Nov 2018

    $21M

  2. Seed

    Feb 2017

    $5M

  3. Equity

    Jul 2016

    $1M

Team