Nuroa is a real-estate vertical search engine that aggregates listings and drives qualified traffic to portals. The company’s business model is based on several layers of qualified traffic generation: CPC, CPL and advertising agreements. It restructured operations at the end of 2008 to reduce burn and refocus on traffic, business model and revenues. Over the last year Nuroa expanded into ten new markets across Europe, the Americas and Australia and reported traffic growth of 200% in Q1 2010. Nuroa generates around 1.5 million monthly leads to major Spanish portals such as Fotocasa, Idealista, Yaencontre, Pisos.com, Habitaclia and Portae. The company also announced an agreement with Yahoo to make its real estate search application available to 10 million Yahoo users in Spain.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

May 2010