Nuyug builds a mass-premium jewellery line that bridges the gap between imitation and fine jewellery with thoughtfully designed, skin-safe, gold-toned pieces for weddings, festivals and social occasions. The brand was co-founded in August 2024 by Ankur Dua and Manali Thareja. In its first eight months Nuyug says it crossed Rs 1 crore ARR and launched over 400 products across multiple festive and social use-cases. It has scaled through its own D2C website and leading marketplaces including Myntra, Nykaa Fashion, and Amazon. Future plans outlined in the press release include expanding channel presence across online and offline formats, broadening the product catalogue to serve diverse cultural and regional tastes, and investing in R&D and design innovation to elevate material quality and longevity. Nuyug positions itself to address category issues of poor quality and unorganized supply chains by offering stylish, safe, celebration-ready jewellery targeted at today’s Indian woman.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2025