O' Be Cocktails produces ready-to-drink craft cocktails made with high-quality spirits and natural ingredients, offering flavors such as Mojito, Cosmopolitan, Long Island Iced Tea, and Gin & Tonic. The startup targets Gen Z and Millennial consumers seeking convenient, premium beverages for social occasions. It is operational in nine Indian states and Bhutan, supported by 22 private distributors, two government contracts, and distribution in over 1,700 premium wine outlets. Management says the company aims to lead RTD category growth in India and Southeast Asia. The business plans to use newly raised capital to enhance capabilities, build the team, and expand into new markets. Market context in the article notes the Indian Alcobev market is valued at $35 billion, with RTD currently at $200 million and projected growth through 2026. O'Be Cocktails is a Bengaluru-based alcoholic beverages startup that sells ready-to-drink (RTD) cocktails. Started by Nitesh Prakash, the brand says its cocktails were developed over a hundred iterations to deliver a consistent consumer blend. Its current distribution covers Goa and Bengaluru, and the company plans to expand its retail presence from about 200 large-format stores to over 1,000 outlets across other urban markets. The proceeds from its recent fundraising will be used to launch new products and scale retail distribution. Consumer demand for RTD beverages spiked last year amid lockdowns, increasing preference for at-home cocktails. O'Be raised Rs 3.5 crore in an angel round to support these plans.

Total raised

$0M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2021