Oat Cult produces live-culture, prebiotic overnight oats with over a billion live cultures per serving and launched last year. It sells via subscription and retail, offering three vegan, gluten-free variants—Cinnamon Mix, Cacao Chip, and Strawberry—launched on Amazon in March 2025. The brand reports strong subscription growth, with subscriptions growing from under 4% of orders to around 70% of new customers subscribing on first purchase. Oat Cult has been accepted into the Amazon Accelerator Programme and has redesigned packaging to fit through letterboxes and withstand transit. The company plans to use recent funding to scale online acquisition, grow its subscription base, develop new flavours, and support broader brand activity. The business was co-founded by Ben da Costa, Marc Donaldson, Josh Clarricoats, Norman-Jo Kremer, and Richard Dryden.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2026