Objectiv uses AI and data mining to uncover predictive metrics that indicate which product actions drive long-term goals, helping CPOs and product teams make better strategic decisions. The platform identifies which features have the most impact on growth so teams can focus engineering resources more efficiently. It integrates with existing analytics tools including Google Analytics, Mixpanel, Kissmetrics, and Heap, and is GDPR-friendly by analyzing population-level behavioral movement rather than tracking individual users. Beta customers have reported success, including uncovering unexpectedly high-impact features and validating the impact of releases and experiments. Objectiv plans to support the full workflow of product teams and improve collaboration between product teams and other stakeholders. The company announced an $800,000 seed round to scale the platform and open access to more product teams.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

May 2018