Objective Platform is a SaaS product that lets companies track omnichannel marketing and advertising activity across online and offline channels. The platform delivers insights designed to help teams make smarter budgeting decisions and optimize campaigns. Founded in 2014, the company has gained enterprise customers including Deutsche Telekom Group, Coolblue and Vattenfall. Originally Amsterdam-based, the team also works from offices in London and Singapore. CEO Rudy de Back says the fresh capital will be used to expand the platform in Europe and Asia. The company recently raised new funding to support that geographic expansion.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2020