Observe is an observability platform founded in 2017 and based in San Mateo that helps companies inspect software status to spot and resolve disruptions and outages. Its product incorporates AI agents and it released a Model Context Protocol (MCP) server earlier this year to let developers and LLMs access observability data in their workflows. The company is working toward supporting Apache Iceberg and expects to offer private preview support by the end of the year. Observe says customers are already using the MCP server for workflows that identify problematic code and suggest effects. The company counts large enterprises including CapitalOne, Paramount, and Dialpad as customers. Observe reported that its revenue nearly tripled in 2024 and that it achieved 93% gross customer retention. Observe is a San Mateo, CA–based SaaS observability company led by CEO Jeremy Burton that stores logs, metrics and traces in a single, cost-efficient data lake. Its Data Graph technology enables users to troubleshoot distributed applications three times faster than competing observability solutions. The company serves almost 100 customers, including large enterprises such as Capital One and Commonwealth Bank of Australia. Observe raised $145M in a Series B to support growth. The firm intends to use the funds to expand operations and accelerate development efforts. The financing also included board involvement from Madrona Managing Director Soma Somasegar. Observe builds observability tools for machine-generated data that stitch together fragmented data across applications and locations. The product is tightly integrated with Snowflake and charges primarily around queries rather than data ingestion, aiming to reduce the time, effort, and cost of querying unified data. Last year the company launched a generative AI tool that suggests queries; Observe is using that and third-party integrations to expand use cases beyond troubleshooting into areas like marketing and security and does not rule out native applications. Observe is not disclosing revenues but reports ARR is up 171% and net revenue retention is up 174% year-over-year. The company positions itself as a cost-control and ROI play for enterprises wrestling with cloud and data-platform usage costs. Snowflake serves as both a strategic partner and investor, reinforcing commercial alignment between the two businesses. Observe builds observability software that eliminates silos by storing logs, metrics and traces in a single data lake. Its Data Graph technology is designed to help users troubleshoot distributed applications faster than competing solutions. The company recently released Hubble, a product update that revamps the Explorer interface and adds generative AI features for product help, coding, RegEx generation and incident workflow. Hubble also introduces new apps for MySQL, PostgreSQL, MongoDB Atlas, Prometheus, OpenAI, Threat Intelligence, Security Onion and Orca Security. Brands such as Topgolf, Reveal Data and F5 use Observe to turn telemetry into actionable information. The company says it will use new funding to expand operations and broaden its business reach. Observe is a San Mateo, CA-based SaaS observability company led by CEO Jeremy Burton. It provides a SaaS observability platform that turns machine-generated data into a graph of related datasets such as Customers, Shopping Carts, Pods, and Containers. The company announced new product capabilities including Data Universe Maps for rich visualizations of datasets and relationships, and context-sensitive dashboards that provide a single-pane-of-glass with drill-down into event data. Observe introduced several pre-built Apps for Kubernetes, AWS and Jenkins, with GCP and Azure scheduled later in the year, and added dashboards exposing its usage-based pricing and daily credits consumption by user, dataset and monitor. The company intends to use the funds to accelerate growth, expand operations and broaden its business reach; the round brought total funding to date to $114.5M.

Total raised

$571M

Funding rounds

7

Latest round

Series C

Latest activity

Jul 2025