Obsess builds an experiential e-commerce platform that enables retailers and brands to create immersive, branded, discovery-driven virtual stores and showrooms. It leverages virtual and augmented-reality technologies to produce photorealistic online stores that drive discovery, engagement, click-through, session duration, average order value and conversion. Leading brands working with Obsess include Coach, Tommy Hilfiger, Dermalogica, NARS, Charlotte Tilbury, American Girl, Sam's Club, Mary Kay and Nayomi. The platform also digitizes showrooms for wholesale buyers, enabling global expansion without establishing brick-and-mortar stores; roughly three-quarters of client partners use the technology to expand globally. Obsess plans to expand beyond fashion and beauty into home, entertainment and consumer packaged goods and to accelerate global expansion and product development. The company is headquartered in New York City and, after the Series A, has total funding of $13.4 million. Obsess is an experiential e-commerce platform that uses virtual and augmented reality to digitize retail stores and showrooms. The company builds interactive, shoppable online virtual stores and branded virtual experiences for consumers and wholesale buyers. Clients include Coach, Charlotte Tilbury, Diesel, Party City, Sam’s Club and Tommy Hilfiger. Led by founder and CEO Neha Singh, Obsess is based in New York, NY. It closed a $3.4M seed funding round and intends to use the proceeds to expand operations and its business reach. The latest portion of the round was led by Venture Reality Fund, WXR Fund and Jump Capital.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2021