OBT Live builds real-time personalised engagement solutions for brands in media, sport, retail and leisure, combining Engage AI, LiveOps and a human-led layer of engagement specialists. The company uses challenges, rewards and interactions to keep users engaged and ensure online experiences drive customer impact. Founded by Paul Shannon and Chris Hodgson, OBT Live is headquartered in Liverpool, UK. The business raised a £2.25M Series A at a valuation of more than £10M. It plans to use the funding to expand its UK team, invest in product development and accelerate market penetration across key industries. The offering blends software-driven automation with human services to optimise customer engagement in real time.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2025