Ocho, founded by Ankur Nagpal, launched with a solo 401(k) retirement account as an entry product and has since broadened its offering to serve business owners' financial needs. The company acquired nearly 300 customers with its initial wedge but is focused on building a more holistic platform. Ocho now functions as a brokerage offering ETFs and stocks, provides financial-advisor support, and is working to add IRAs and health savings accounts. The product strategy emphasizes education and conservative, buy-and-hold retirement investing; the platform will not offer options trading and often encourages index funds over single-stock bets. Ocho’s revenue model is a $299-per-year subscription fee; the nine-person team has spent $0 on paid marketing so far, plans to keep that approach for the next few years, and is relying on freelancers and contractors rather than hiring new full-time staff.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2023