Octaive builds a privacy-first conversational media platform that embeds two-way conversations between consumers and brands within standard display and video inventory. Its technology generates “active attention” by enabling highly engaged interactions without requiring click-throughs, while capturing consumer data and insights for agencies and brands. Demand for the solution has risen following Google’s announcements to phase out third-party cookies, as brands seek engagement and validation beyond basic click-through metrics. Octaive counts clients including Vodafone, Lego, VW and The Open University. The two-year-old creative technology startup reports revenues more than doubled over the past year and says it is already profitable. Recent board appointments include David Pattison as chairman and additional appointments from Dominic Joseph, James Patterson and Anton Hanley. The company plans to use new capital to scale operations in Europe and the USA, further develop product capabilities, and expand customer support layers.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2021