ODDITY is a consumer‑tech company that builds and scales digital‑first beauty and wellness brands and owns IL MAKIAGE, with SpoiledChild planned for launch in February 2022. Its technology platform leverages data science, machine learning and computer vision and includes consumer‑facing products such as POWERMATCH, Kenzza, a patented hyperspectral image recovery software, and SpoiledBrain. IL MAKIAGE, launched in 2018, is a prestige direct‑to‑consumer beauty brand that has converted millions of shoppers online and generated over $260 million in revenue in 2021, with more than a quarter of revenue from outside the U.S. The platform currently serves over 25 million users. ODDITY employs over 200 team members, with more than 40% in technology roles, and operates headquarters in New York City and an R&D center in Tel Aviv. The company is developing tools to offer its technology products to external companies as it seeks to expand its brands and product offerings.

Total raised

$130M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2022