Odore is a London-based customer engagement platform launched in 2020 that helps direct-to-consumer (D2C) brands personalise and streamline marketing across online channels. The company integrates data analytics with a UX-focused design to make brand-customer interactions more meaningful and impactful. Its product suite includes a Design Studio drag-and-drop builder for landing pages and emails, an Integration Hub connecting social channels, publishers, and retailers, and advanced CRM tools for nurturing and retargeting customers. Odore supports product sampling, metaverse campaigns, and cross-channel digital activations to bridge physical and digital marketing efforts. Customers include major beauty groups such as the L’Oreal Group (including Armani, Lancôme, YSL), Dior, LVMH, and Shiseido. The company recently raised $5M in Seed funding. Odore provides a no-code customer engagement platform for beauty brands to build personalised experiences and journeys across multiple channels. The platform integrates with existing systems such as Klaviyo, Shopify, Salesforce and Digital Sampling, and offers a no-code content builder, multichannel marketing automation, A/B testing, real-time reporting, segmentation, retargeting and retention tools. Odore targets large and specialty beauty clients and today counts customers including LVMH, L’Oreal, Naples Soap and Tata Harper. The company was launched in 2018 by co-founders Armaan Mehta and Karan Gupta and is headquartered in London. Odore has a team of 15 employees. The company plans to use new funding to invest in platform capabilities, pursue international expansion and grow the team. Odore operates a product sampling and marketing platform that uses data‑driven methods to match beauty and cosmetics products and campaigns to the right customers. The company enables integration of physical marketing—samples and testers—alongside social media, email and paid advertising. It also offers augmented reality integrations to enhance product experiences. Odore works with global brands including Guerlain, Clive Christian and L’Oréal. Launched by university friends Armaan Mehta and Karan Gupta, the company focuses on end-to-end marketing solutions for beauty brands. The startup raised funding to expand its engineering team and further develop its platform.

Total raised

$7M

Funding rounds

3

Latest round

Seed

Latest activity

Aug 2023