Offermatic offers a group-buying and targeted-offer platform that ties virtual coupons directly to consumers' credit and debit cards, aiming to improve return-customer conversion rates by 10–100x over existing methods. The service enables online targeting of offline purchases—where the company notes 94% of commerce occurs—bringing hyper-targeting similar to Google AdWords to real-world transactions. Members progress through levels to unlock better offers and earn points by adding cards, making qualifying transactions, inviting others, and sharing offers on Twitter and Facebook. Offermatic claims the model boosts conversion and addresses low average online coupon redemption rates. The company launched from stealth in December and has grown merchant partnerships to more than 150 (up from 75 at launch). It currently partners with over 150 merchants and focuses on expanding merchant and consumer services. Offermatic is a deals service that connects to users' credit or debit cards to analyze transaction history and surface highly targeted offers based on actual purchases. Users link cards via Yodlee, and Offermatic says it synonymizes data so it does not (in theory) know individual identities and does not share shopping histories. Offers are delivered by email, can be clicked to ‘load’ onto a card, and are automatically applied at checkout—no printed coupons or cashier interaction required. The company launched to the public after a private preview and reported test results showing top retailers yielding a 14.5% conversion rate. Offermatic positions itself as distinct from daily‑deal sites by using purchase data to personalize offers and lower friction for redemption. It expects increasing competition as other deal providers and services (for example Foursquare linking loyalty cards) begin to tie transaction history to offers.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Mar 2011