OffLimits was launched in 2020 by founder and CEO Emily Elyse Miller out of Science Inc.'s startup studio. The company makes plant-based cereals using whole ingredients; its flavors are organic, vegan, gluten-free and lightly sweetened with organic cane sugar. Initial SKUs include Dash (cold-brew–style) and Zombie (pandan/vanilla), and products retail for $8.50 per box; the brand has been carried in select stores such as Intelligentsia and online. OffLimits has sold out twice and is on its third production run; the team plans mini boxes, supply-chain optimization and expanded inventory to support growth. New flavors Spark (strawberry) and Flex (cinnamon, fitness-oriented) were introduced, plus a birthday pack and an edible glitter product slated for September. The company recently raised capital to scale retail distribution, hire talent and build inventory.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2021