Ogury builds a digital marketing engine that systematically offers users clear options and respects their choices throughout the mobile journey. Its Ogury Marketing Engine ensures compliance with data protection and privacy laws and is fueled by consented mobile user-journey data across brands, apps and websites. The solution is powered by purpose-built algorithms and attractive ad formats. Since launching in 2014, Ogury grew rapidly and reached $100 million in global revenue in 2018. The company employs more than 400 people in 18 offices across the US, Europe and APAC and works with over 3,500 publishers and more than 1,500 top brands globally. Ogury intends to use the new funds to accelerate product innovation and customer growth in the U.S., Europe and APAC. Ogury operates an MJM Cloud that centralizes user consent management, data collection and analysis, and monetization tracking for mobile marketing. The company describes its focus as "mobile journey marketing" and emphasizes transparency and user control. Ogury has been expanding globally and attributes growth to a global momentum strategy led by its U.S. cofounder and CEO Thomas Pasquet. Financially, Ogury reported more than $100 million in revenue in 2018, a 120% increase from 2017. The company employs about 280 people and works with roughly 900 brands and 3,500 publishers. Founded in 2014, it continues to push its cloud-based service internationally. Ogury provides a mobile data platform for advertisers and publishers to activate proprietary mobile datasets and target in-app consumers. Its product suite includes Ogury for Advertiser, a mobile ad targeting solution, and Ogury for App Publishers, which helps publishers qualify users and optimize monetization. The company's technology is integrated into over 10,000 apps and offers a device-level view of the behaviour of more than 250 million mobile users across 120+ countries. To date over 200 premium brands have run more than 5,000 campaigns across 80 countries using Ogury. Ogury was founded in 2014 by Jean Canzoneri and Thomas Pasquet and maintains international offices in London, Paris, Milan, Rome and Madrid. The company plans to use recent funding to accelerate international expansion, open a New York office, and invest in technology, R&D and recruitment.

Total raised

$86M

Funding rounds

3

Latest round

Equity

Latest activity

Dec 2019