Founded two years ago by Swiss entrepreneurs Luca Ernst and David Wiprächtiger, oiwhite aims to turn oral care—particularly teeth whitening—into an aspirational beauty ritual for Brazilian consumers. Its flagship products use PAP (phthalimidoperoxycaproic acid) and hydroxyapatite to deliver effective, Anvisa-certified whitening with reduced sensitivity. The company operates primarily online and was a pilot brand for TikTok Shop in Brazil, where sales have grown about 60% month-over-month; overall company revenue is expanding roughly 30% monthly. With more than 22,000 followers on TikTok, oiwhite is now moving into physical retail through partners such as Loretta Farma & Beauty and is negotiating placements with additional large chains. Proceeds from its latest funding will finance a new line of flavored whitening toothpastes—mint, doce de leite, mango, and coconut—scheduled to launch in January. The brand’s strategy combines colorful aesthetics, localized flavors, and Swiss dental science to capture Gen Z and innovation-seeking shoppers in a largely stagnant R$-billion Brazilian oral-care market.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2025