Okanjo provides a "native commerce" SaaS platform that enables brands to sell products or offers directly on third-party sites and within content (articles and videos) without users leaving the publisher's site. The product can be implemented as ad placements or via direct platform integrations using open APIs and SDKs. Customers include publishers, agencies, and e-commerce companies; all current pilot users are paying customers and pricing ranges from typical adtech spends up to three- to six-digit enterprise deals per month. The company has been operating largely in stealth and plans to use the new funding to launch the product more broadly and scale to meet demand, with an initial launch partner of Capital Newspapers (including LEE Enterprises and The Capital Times Company). Okanjo was founded in Los Angeles in 2011 and now operates a team of 10 full-time employees in Milwaukee. The company declined to provide total customer or revenue figures but describes the business as "healthy and growing."

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2015