Olive provides a shopping site and app that aggregates customer orders from across retailers, consolidates them into single shipments, and delivers them in reusable packaging that is picked up and reused for returns. The company initially focused on apparel and accessories and has grown since its February 2021 debut to include more than 100 retailers; it is now adding support for 25 beauty retailers with partners like Supergoop!, Kora Organics and Cover FX. Olive developed new reusable packaging with integrated inflatable protective elements for fragile items and offers a mix of soft-sided and rigid containers. Today it repackages merchant shipments at west- and east-coast warehouses, while working with brand partners to have orders packed directly into reusable packaging before consolidation. Olive reports roughly 10,000 consumers have used the service to date and says its current footprint can serve about 100 million U.S. consumers on both coasts. The company generates revenue via an affiliate commission model, though the article notes that model may need to evolve as the business scales.

Total raised

$15M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2021