ON24’s sole business is webcasts and webinars, positioning the company as a demand-generation tool for Fortune 500 marketers. The company says it ran more than 60,000 webcasts in 2015 and expects to deliver more than 100,000 this year. ON24 is cash-positive and has been described as having improved significantly since an earlier failed IPO attempt five years ago. It previously raised $36.3 million (per CrunchBase) before the IPO effort. The company plans to use the new funding to grow domestically and internationally and to invest in new technology development. The platform is being pushed as a way to move video into corporate marketing campaigns. ON24 specializes in webcasting solutions and recently released Virtual Show, a virtual venue for trade shows, job fairs, conferences, and training summits. The company announced an $8 million round of funding alongside that product launch. ON24 launched in 1998 as an online financial news channel selling original content to investors and syndicating to outlets like Merrill Lynch, E-Trade, and the Nasdaq trading floor. The dot-com bust in 2000 prompted a strategic shift, and in 2003 the company introduced a web-based video publishing platform enabling live and on-demand webcasts. Today it offers a suite of products that let global marketers run seminars, meetings, and trade shows virtually. Customers include large publishers and enterprises such as IDG, Reuters, IBM, Cisco, and HP.

Total raised

$33M

Funding rounds

2

Latest round

Equity

Latest activity

May 2016