Once Upon a Farm produces organic snacks and freshly frozen meals and cold-pressed pouches for children of all ages. Its recipes are crafted from organic ingredients—whole fruits and vegetables picked then cold-pressed for pouches or freshly frozen for meals. Products are organic, non-GMO, non-dairy, contain no added sugar, and are free from artificial flavors, colors, and preservatives. The company was co-founded by John Foraker, Jennifer Garner and Cassandra Curtis. Once Upon a Farm raised $52M in a Series D to support growth. Management intends to use the funds to accelerate retail and online expansion and to broaden its product pipeline. Once Upon a Farm produces organic, cold-pressed baby food—including pouches, smoothies and applesauce for children up to age 12—sold online and in grocery stores. The Berkeley-based company was founded in 2015 and lists Cassandra Curtis and Ari Raz as founders, with Jennifer Garner and John Foraker joining as co-founders and executives. Since Foraker and Garner joined, the business has grown roughly 10x and expanded distribution into thousands of stores (the article cites availability in 8,500 grocery stores and notes growth from ~300 stores last fall to more than 8,000). Products sell at roughly $2.99 per pouch. The company operates a direct-to-consumer marketplace while also pursuing retail partnerships. It plans to use the new funding to expand its DTC business, partner with more U.S. grocers and build out a wider assortment of baby products.

Total raised

$72M

Funding rounds

2

Latest round

Series D

Latest activity

Mar 2022