Ondore develops data-mining–based online reputation management systems and social media analytics products, including Scout and an API for integrating social and web analytics into apps. Scout provides deep insights into online conversations, interpreting sentiment, source and influence. The company began as a bootstrapped startup and built a 35-person team before closing its first external round. Founder and CTO Fernando Luegue conducted early algorithm research and last year received a U.S. patent for an algorithm that automatically organized information. Ondore lists clients such as Televisa and Ogilvy & Mather and has offices in San Francisco under CEO Todd Stein. The company plans to use new capital to expand sales and marketing across Latin America and the Spanish-speaking U.S., and to consolidate its lead in Mexican and Latin American markets.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2013