One Impression operates an Amazon-like influencer marketplace that helps brands discover, price, contract and pay creators, offering full-stack services from discovery and compliance to delivery and performance tracking. The platform hosts more than 7 million creators spanning micro-influencers in villages and tier-2/3 towns to celebrities, producing over 100,000 content pieces for 500+ brands in more than 10 languages. It currently supports Instagram and YouTube and plans to integrate LinkedIn and Moj in India and TikTok for global markets over time. The company is a two-sided marketplace that charges brands fees and takes commissions from creators, with commission rates rising for creators as they become relevant for large-scale campaigns; it is also working on subscription-based premium tools for brands. One Impression says it has built a profitable business without marketing and will use the fresh funds to build a marketing team, scale its sales organization and pursue acquisitions in Dubai as it expands into Southeast Asia and the UAE. Management projects the planned expansion will help grow its average revenue rate to $40 million.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Mar 2023