OnePulse is an online platform that gives global brand and product leaders instant access to verified respondents and delivers results in real time via a mobile app. The service enables rapid insight gathering to narrow research, speed innovation, and focus product and marketing efforts. It has established a large community of mobile app members in over 50 countries and serves clients including Netflix, TikTok, Coca-Cola, M&S and Channel 4. Run by CEO Mike Billingsley and founder/CTO Cameron Gordon, the company plans to use new funding to grow teams in both continents and continue its global expansion. Financially, OnePulse secured a follow-on investment of £420k from Blackfinch Ventures; the firm had previously invested £1.5m in 2021 and £2.1m in March 2022. The company intends to build on its existing international client base as it scales. OnePulse operates a platform that converts market research into real-time conversations between brands and consumers via micro-market surveys of up to three questions. It targets Millennials and Gen Z, delivering instantaneous feedback through a gamified app where consumers earn micro-payments. Brands can ask follow-up questions on the platform to iterate products quickly and maintain product agility. OnePulse counts Coca-Cola, TikTok, Marks & Spencer, Channel 4, Zenith, SC Johnson, and Boohoo among its clients. The company operates across the UK, US, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya, with plans to expand into Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland. It has raised £2 million to fuel global expansion; the round was led by Blackfinch with follow-on investment from Nexus Investments. OnePulse operates a mobile and web platform that lets companies ask groups of highly targeted people up to three questions and receive instant responses. To respondents, OnePulse is positioned as a lifestyle app where users give opinions on news, products, interests and hobbies and earn micro-payments and experience points. The company already has a significant presence in the U.K. and North Africa and serves over 300 international clients, including Aviva, Publicis, Saatchi & Saatchi, Marks & Spencer, Coca-Cola and KFC. Led by CEO Atul Choudrie, OnePulse combines consumer-facing incentives with a B2B insight product for brands and agencies. The company plans to use the recent funding to launch in the United States in Summer 2017. No revenue or user-count figures are stated in the article. OnePulse operates a mobile and web platform that lets companies ask people around the UK questions and receive instant consumer feedback, with results available online for analysis and export. The app rewards users with micro-payments for answering “pulses” from brands. The company serves over 300 clients, including Aviva, CGA Strategy, Coca-Cola, Bartle Bogle Hegarty and LBi Digitas. Led by CEO Atul Choudrie, OnePulse offers on-demand insights to brands and businesses of any size or stage. The company plans to use recent funding to grow its user base, release a new version of its client tool, and begin international expansion.

Total raised

$6M

Funding rounds

4

Latest round

Equity

Latest activity

Feb 2023