Onton is a San Francisco-based developer of a product search and discovery engine designed to let users look for items with natural-language, image, or combined queries. The platform consolidates product information from multiple websites into a single, streamlined list, aiming to simplify comparison shopping. According to the company, its product already achieves a conversion rate three times higher than the industry benchmark, and more than 20% of its users are weekly active. The business initially focuses on home décor and furniture but plans to expand into apparel and electronics in response to user demand. Recent funding will be used to enhance the product, grow the team, and strengthen the firm’s global reach. To date, Onton has raised approximately $10 million in external capital, including the newly announced seed round.

Total raised

$9M

Funding rounds

2

Latest round

Seed

Latest activity

Dec 2025