ONYC designs, manufactures and sells comfortable, practical and fashion-forward footwear for children, distributing exclusively through its own online channels to engage directly with parents. Founded in 2023 by Ayush Singh, Mritunjay Prasad and Praval Pratap Singh, the company emphasizes lightweight and bendable constructions that support healthy foot development. A D2C model lets ONYC gather customer feedback quickly, accelerate product iteration and capture higher margins than traditional retail-heavy competitors. The brand currently ships nationwide and is gaining recognition across both metro and tier-2/3 cities. Fresh capital will be used to broaden the product range, strengthen the supply chain, and step up marketing while maintaining quality control. Management also hinted at future omni-channel expansion, though online will remain the core focus. Investor interest reflects the wider surge in India’s D2C market for children’s apparel and accessories.

Total raised

$1M

Funding rounds

2

Latest round

Equity

Latest activity

Feb 2026